Promotions, Brand Experience, Experiential and Field Marketing. What is it?
Basically, any brand, company or service that wants to lift their brand image, especially in public, will undertake some form of experiential or field marketing activity (which is also referred to as ‘below the line’ marketing).
The aim is to increase their exposure and profile as much as possible and dependent on the promotional activity, lift sales as a result. Many promotional activities may be seasonal, one-off, or related to a new product etc. and therefore companies will employ temporary promotional staff for these duties.
The normal route is for a brand ("the client") is to employ a PR (Public Relations) / Marketing agency to design a campaign which helps them achieve their brand marketing objectives. This may be anything from exhibiting at a trade show to a publicity stunt. The PR agency will then usually employ a Promotion Agency or Field Marketing (FM) company to co-ordinate and staff the campaign.
*StuckForStaff allows brands to request pitches from agencies for available new business.
As a brand ambassador or promotional marketer, it is the Promo or FM agency you will typically be working for, promoting the latest fizzy drink, alcoholic spirit or video game at a festival, or demonstrating the latest household appliance or cutting edge piece of technology at trade shows around the country; most importantly these are the companies that will contact you via StuckForStaff and whom you will have direct contact to.
*Agencies can post jobs, send email blasts out, and search for industry rated staff.
So as not to get confused many of the agencies refer to themselves as Promotional Marketing, Brand Experience, and Experiential Marketing or Field Marketing agencies.
The types of work these agencies need staff for include Leafleting, Costume and Character, Promotional Modeling, Demonstration, Presenting, Sales, Mystery Shopping, Hospitality, Merchandising, Exhibitions, Roadshows, Sampling, Event Management.
*Brands Ambassadors can find out more about the industry, get access to the agencies nationwide, and their latest campaigns via StuckForStaff.
How StuckForStaff fits into all of this is simple.
We fix any broken links in the chain... we help put leading
in touch with agencies, providing Agencies leads for new promotional marketing campaigns.
Agencies then use StuckForStaff to get in touch with freelance (part time/full time) promo staff for these new campaigns.
Promostaff/Brands Ambassadors in turn benefit from having
a professional online profile,
which increases their chances of being contacted by the agencies and
saves them having to contact each agency directly on a weekly / daily basis in search of work. Plus they also have access to the many other features such as the jobs boards,
online availability feature,
special offers, and lots lots more.
For more info on the types of work, the industry, and what you need to know to get
started in this industry see The StuckForStaff.com Guide to working in Promotions & Field Marketing.